
EARLY CHRISTMAS SALE - SAVE UP TO 76%
EARLY CHRISTMAS SALE - SAVE UP TO 76%
EARLY CHRISTMAS SALE - SAVE UP TO 76%
EARLY CHRISTMAS SALE - SAVE UP TO 76%
EARLY CHRISTMAS SALE - SAVE UP TO 76%
EARLY CHRISTMAS SALE - SAVE UP TO 76%
EARLY CHRISTMAS SALE - SAVE UP TO 76%
EARLY CHRISTMAS SALE - SAVE UP TO 76%
EARLY CHRISTMAS SALE - SAVE UP TO 76%
EARLY CHRISTMAS SALE - SAVE UP TO 76%
EARLY CHRISTMAS SALE - SAVE UP TO 76%
EARLY CHRISTMAS SALE - SAVE UP TO 76%
EARLY CHRISTMAS SALE - SAVE UP TO 76%
EARLY CHRISTMAS SALE - SAVE UP TO 76%
EARLY CHRISTMAS SALE - SAVE UP TO 76%
EARLY CHRISTMAS SALE - SAVE UP TO 76%
Beauty, Simplified.
Effortless coverage designed to enhance your natural complexion.
Made to Move With You.
A dual-ended foundation stick with a built-in brush for easy touch-ups.
3 Reasons You'll Love Your New Foundation
Your Shade. Your Natural Beauty.
Designed to blend beautifully into your complexion, helping even out skin tone and create a naturally radiant finish without the heavy, cakey feeling of traditional foundation.
Beauty Meets Skincare.
Enriched with skin-conditioning ingredients including Niacinamide, Hydrolyzed Collagen, and Adenosine to help keep your complexion feeling soft, smooth, and comfortable.
One Stick. Effortless Application.
No extra brushes or complicated routines. Our dual-ended design combines foundation and a built-in blending brush, making application and touch-ups effortless wherever your day takes you.
How to Apply
Start with clean, moisturised skin. Twist up
your ALURE Foundation Stick and gently apply
a small amount to your cheeks, forehead,
nose, and chin.
Using the built-in brush, blend outward in
soft, circular motions until the foundation
melts seamlessly into your complexion.
For additional coverage, apply a second
light layer wherever needed. Finish with
your favourite setting product if desired.
Beauty that feels effortless.
A little inspiration for your everyday beauty ritual.
“I love makeup that looks like skin rather than a full face of foundation. The finish is so natural-looking, and the built-in brush makes blending feel effortless.”
“The brush being attached is such a clever idea. I can keep everything in one little makeup bag instead of carrying separate brushes around all day.”
“As someone who prefers a softer makeup look, I really like the idea of buildable coverage. Just a little where I need it, without covering up my natural skin.”
“My ideal foundation is something that doesn't make my skin look overly made up. A smooth, fresh finish is exactly what I want for my everyday routine.”
“I prefer applying foundation in small amounts and blending gradually. The stick format makes it easy to focus on the areas that need a little extra coverage.”
“I love the idea of a foundation that fits into a handbag and doesn't need extra tools. Perfect for quick touch-ups before dinner or after a long day.”
You've got questions? We've got answers.
Will this really match my skin tone?
Yes! It goes on white, then transforms as you blend it in with the built-in brush, adapting to your exact skin tone in seconds.
Is it suitable for sensitive or dry skin?
Yes. It's formulated without parabens, sulfates, or harsh additives, and includes hydrating ingredients like Hydrolyzed Collagen and Niacinamide. Designed with comfort in mind for dry or sensitive skin, though we always recommend patch testing first.
What if my skin tone changes from tanning or seasons?
The formula is designed to be flexible enough to complement slight changes in skin tone from tanning or seasonal shifts. While it won't replace every shade, it may reduce how often you need to switch foundations throughout the year.
Does it settle into wrinkles or pores?
It's designed to be lightweight and flexible, gliding over fine lines and pores instead of settling into them. The hydrating formula helps give skin a smoother, fresher appearance, though results may vary by skin type.
Can I use my regular skincare products underneath?
Yes! It's designed to work beautifully with your regular routine. Just make sure your skincare is fully absorbed before applying for the best results.
Does it work for darker skin tones?
Right now, this formula is best suited to fair, light, and medium skin tones. While it may blend on some deeper tones, it isn't currently optimized for the deepest shades. Shade inclusivity matters to us, and we're working to expand our range in the future.